We first planned to have Smart Casual, but after thinking about the lyrics of the song and the various themes highlighted throughout, we went for a more non formal casual look to show that she is a common girl like any other person and she needs space like everyone else.
An example of this is Jessie J's song "Who you are" where her costume is quite casual and she does not have that much effects or movement throughout the video to reflect the seriousness of her song lyrics.
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