Carol Vernallis observed music videos in terms of camerawork and editing. In comparision to film she acknowledged that editing such as cuts and effects such as transitions occured more frequently in music videos than in film. She had also discovered that in many music videos the editing used tend to have a rhythmitic patern which is accordingly persistent with the song itself.Carol Vernalis highlights 2 key concepts of how a music video is constructed, theses are identified to be:
- Narrative
- Editing
What are her views about narratives?
- They are not always complete- often fragemented.
- There is not certainly a balance between the performance and narrative.
- It may have a disjointed structure.
- There is not always a clear resolution at the end.
- Often poses questions that are left unanswered.
- The music, performance and some other element used is what drives the video foward, the narrative is hardly involved to create a music video as the video is just a visual response to the music.
- She states that the editing is recognised to match the musical phrases or the beat itself.
- The video likely to disorganize or break most of the rules of continuity editing
- The editing is identified to be the most prominant feature of music video as it is obvious and attracts the audience's attention (with breaking the rules of continuity editing).
- Jump cuts against the movement or lyrics.
- Fancy / distinctive Edits.
- Juxtaposed frames.
For example, we are unlikely to see:
- Fair pace throughout.
- Smooth transitions.
Finally, the camera moves in time with the music, lots of repetitions,extremes, close-ups and establishing shots are very common in music videos. A master shot (base track) is often used in order to give the video a structure.
Examples of videos that i think illustrate her ideas:
Moves like Jagger By Maroon 5 ft Christina Aguilera
Mirror on the wall By Bruno Mars Ft Lil wayne
Look at me now By Chris Brown Ft Busta Rhymes Ft Lil wayne
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