Vernalis's Theory

"Narratives in Music Videos are not always complete, they are not balanced always between narrative and performance, do not always have a narrative resolution, and they often pose questions that are unanswered."

Vernalis’ theory on music videos is that there are more editing and camerawork   done to Music videos than other forms of media this is because the editing is done in time with the beat and also the camera itself often moves in time with the music; therefore if the music is fast then faster editing would be required, whereas if the music is slow then very slower and fewer editing would be needed. This is because there is a limited and short time for the music video which means the constant cutting keeps the narrative of the video quick and short but still interesting.

Editing in music video breaks the rules of continuity editing because there are more jump cuts, this is done to make the music artist standout or to make the song seem more effective through disjuncture. Special effects such as transitions and colourising are common in music videos and can be really obvious to observer when used.

An example of slower editing is Boys II Men- I'll Make love to you

An example of faster editing is Rhianna- we found love