PLANNING: Task three

OUR BRAND: 
Our star is Angel and we have characterized her name by changing the ‘E’ to a ‘3’ to modernize our image. We think our artist is new and different and haven’t tried to make her similar to other female artists at the moment and are in the charts, she is unique. However if we was going to match our stars successful with a real and great artist we would choose Rihanna who is incredible and an inspiration to many young girls and female artists out there. Ang3l is going to be new, fresh and its all going to be exciting, with our rand being something to look forward to.

Angel will be wearing colors that we think reflects space and freedom for example ‘white’, ‘grey’ and especially ‘blue’ we’ve organized her outfit in a way that reflects these colors for example a white vest top, jeans and a blazer.

Angel will also wear a mask throughout the performance at times, this we have decided will represent her inner space and the freedom she so desperately wants. Our image will definitely connect to a wider audience because its edgy, funky, and it relates to a younger audience and we’ve added in parts to our image e.g. the mask that will fascinate our audience in a way which will encourage them to carry on watching our videos and gain widespread support.