Group 3

Evaluation question one:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Forms and Conventions of music videos - which of the main ideas of Vernallis and Goodwin did i follow in my video?

video one: Talking about Carol Vernallis
video two: Talking about Andrew Goodwin

Vernalis

Goodwin

Actual example of music videos that follow Vernallis view on a music video include:

Florence and the Machine - Dog Days are over

The Saturdays - All Fired up

Whilst examples of Goodwin view of music video include:

Disjuncture:

Telephone - Lady Gaga ft Beyonce

Amplification:

Paradise - Cold play

Illustration:

Nikki Bronsky - I can hear the bells

Videos that we were influenced by:

We was particularly influenced by Christina Perri and her music video - A Thousand years

This video has great aspects of mise en scene that have heavily influenced our own music video, for example the idea of a dark black background where there is a spotlight on her face and singing with a candle in hand. We have interpreted this into our own piece of work and have used this shot for intertexuality The editing is also great in this video, there is lots of fading used to move one scene onto the next, in our music video we have done this, only we have done this by fading and dissolving multiple images together to make certain shots stand out and be more effective. We were also influenced by the close-ups and lighting of the video. These are presented so beautifully in this video which made us think they may suit our own music video. we wanted loads of base tracks of the artist just like in this video so the audience had a clear idea of who the artist was and what she was about.

This is a screenshot illustrating the fading and dissolving from one shot to another which I found appealing in the video and was influenced by in my video

This is a second example of one shot blending and dissolving and fading into another shot.

This an image of our main artist interpreting the shot from the video above where she is singing with the candle in her hand preparing to blow it out.

This is what the shot originally looks like in the music video A Thousand years

This is an image of the idea we liked with the dark background but with bright lights which highlights the artist.

There is a variety of camera shots in this video that we found to be very appealing: For example close-ups wide shots and long shots:

How conventional is my Digi-Pak and advertisement? - what conventions did i use and why?

My Digi-Pak uses a clear font and using appropriate sizes of images and font, with clear images that are appropriate to the shape of the page, I have kept up a house style that I feel is effective and have used it throughout making the Digi-Pak on the inner and outer panels. I have carefully placed the text on the panels so they are reason-able but are they do not block any of the images. I have also included a bar code and the right labels and symbols and logos needed, and did not forgot to include the title and artist name.

I followed the Do's and Don't s of a Digi-Pak