RESEARCH:

Functions of a music video:

What makes a music video?

Being edited in a certain way (Base Tracks)
Music, someone singing throughout
They dont have to make sense

Our class discussed that it is the music label that owns the music, it is the aim of the artist to be signed by a label and it is the job of a music video to promote the music and the artist to a selected target audience.

Artists that use their music videos to promote themselves:

Beyonce

Nicki Minaj

Rihanna

Music videos not only promote the artist, but they also sell the song and then the album.